SGSecure Storybook
“Ack! Furtropolis is Under Attack!”
CLIENT
VML Singapore
DELIVERABLES
Character Design
I.P Creation
Storybook Illustration
BRIEF
As part of SGSecure's initiative to educate children on emergency preparedness, VML Singapore commissioned Lab Six Five to develop a captivating storybook set in the imaginative world of Furtropolis. The narrative follows Hammie, a lovable protagonist, as he navigates the challenges of a terrorist attack, imparting essential safety messages like "Run, Hide, Tell" in an age-appropriate manner. Through engaging storytelling and endearing characters, the storybook aims to empower young readers with the knowledge and confidence to respond effectively during emergencies.
ARTICLES
The Straits Times
Channel News Asia
Marketing Interactive
