The Power of Murals and Illustrations in Brand Promotion
Guinness Murals
CLIENT
Ogilvy Singapore
DELIVERABLES
Mural Design
Mural Painting
Illustration
Capturing Attention with Murals
Murals are larger-than-life works of art that are often found in public spaces, such as buildings, walls, and bridges. They are designed to capture people's attention and draw them in, making them an excellent marketing tool for brands. When done well, murals can be memorable and create a lasting impression on viewers.
In the case of Guinness, the three murals created in Jalan Besar showcase the brand's rich history and local ties to Singapore. They feature iconic Guinness imagery, such as the harp and pint glass, combined with local aesthetics like the ‘Red Plastic Chair’ and design motiffs. By incorporating local elements, Guinness was able to connect with the community and add more flair to the neighborhood.
Murals and illustrations have become an increasingly popular way for brands to promote their image and connect with their audience. One great example is Guinness, affectionately known as Ang Ji Gao, which we created three murals with a local spin located around Jalan Besar, Singapore. In this article, we will explore the power of murals and illustrations in brand promotion and why they are such effective marketing tools.
Conclusion
Murals and illustrations are powerful marketing tools that can help brands promote their image and connect with their audience. Whether used separately or together, they offer a unique way to convey complex ideas and create a lasting impression on viewers. These murals in Jalan Besar are a great example of the power of these tools in action, showcasing the brand's rich history and local ties while creating a memorable experience for viewers.